Cross-Functional Success for Yoga Entrepreneurs
with Ava Taylor
"The truth is, being a yoga entrepreneur ain’t easy." Go from overwhelm to owning it!
This course offers the unique opportunity to . . .
. . . learn in swift and succinct modules with a seasoned yoga entrepreneur.
. . . access tried and true tools, techniques and know-how compiled from the real-life businesses of over 1000 yoga teachers, studios and brands.
. . . apply learnings immediately to your business and your life.
Busy yoga entrepreneurs are so caught up in the day-to-day running of their businesses that it's next to impossible to find time to work ON the business. Efficient progress depends on your ability to successfully execute across multiple functions of your business at the same time. You need to deliver a consistently great product and function as a marketer, an accountant, a strategist, and an operations manager — these roles represent the four essential areas of your business that you must work on.
This course is for yoga teachers at all stages of their careers who are looking to take their yoga businesses further, faster. Whether you’re defining or refining your yoga business, this course is for you. It is also for yoga schools looking to equip their trainees with the tools, knowledge, and know-how they need to create real and sustainable careers as yoga teachers.
Ava on creating space to realize the Big 4.
Let Ava be your guide in this 9-module course to navigate the dynamic landscape of yoga entrepreneurship with confidence and expertise.
Participants in this course will:
Course Outline
MODULE 1: You Are Your Own Small Business, Own It!
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In this module, learn the Big 4 essential areas of your business: strategy, operations, marketing, and finance and the components that make up each - and just how important they are. Definitions and details of strategy, operations, marketing and financials are included in this light hearted foray into the realities of yoga entrepreneurship. We’ll cover the Big 4 and introduce the 15 subtopics which will be covered in depth in the course!
MODULE 2: Strategy Deep Dive
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Strategy is the overall plan and direction of your business. Many of us are so busy running the business day-to-day that we rarely carve out time to think about where the business is going and why, what we want to build and create, and most importantly, what’s working, and what’s not working in the business so we can pivot and adjust more quickly. Consistent time spent on strategy is important to staying efficient and to running a flexible and resilient business.
MODULE 3: Operations Deep Dive
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Operations are the essential functions used to run your business — technically speaking the rest of the Big 4 are also part of your operations, but for our purposes operations refers to the people, processes, tools and essential infrastructure required for you to be in business.
MODULE 4 : Marketing Deep Dive
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Our marketing module includes channels, techniques and strategies used to communicate about your business and the goods and services you sell. Once you have decided on the channels, techniques and strategies, you need to develop a weekly workflow.
Planning: refers to the creation of your marketing plan
Production: refers to the content that needs to be created in order to execute your plan
Distribution: refers to sharing the content across your marketing channels
MODULE 5: Finances Deep Dive
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In Module 5, learn how your money works in your business including how to manage your incoming monies, outgoing expenses, and how the pricing of your goods & services relates to it all! We will cover:
Analytics: monthly, quarterly and annual cash flow analysis to help you get your head out of the sand and make data based decisions rather than assumptions in your yoga business.
Upkeep: Financial health isn’t magic, it's consistency — which is why practical best practices regarding how to bookkeeping, paying bills and taxes, collections, invoicing are VIP!
MODULE 6: How Do You Spend Your Time as a Small Business Owner?
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Now that we know what we need to do, let’s figure out how you are actually going to get it all done! We will conduct a thorough weekly workflow assessment, reflect objectively on the findings and revamp your workweek using a series of interactive graphs and exercises. I assure you that the time you need to Master the Big 4 is there — it’s up to you to prioritize and literally make space for it. Learn how in Module 6.
MODULE 7: Time Management for Busy Entrepreneurs
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In module 7, we reduce entrepreneurial overwhelm, and improve efficiency and overall well-being for both you and your yoga business by learning 10 time management best practices. Go from overwhelm to owning it by learning these tools which you can incorporate into your yoga business immediately.
MODULE 8: Creative Solutions for Building a Team to Support Your Business.
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One of the greatest lessons I’ve learned in the past 15 years of working with over 1000 yoga teachers, studios and brands is the importance of the people on whom your business depends. In Module 8, we will cover how to get help at every stage of your yoga business and at every resource level as well as how to initiate and maintain these relationships.
MODULE 9: Craft Clear Agreements - Collaborations & Partnerships
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In Module 9, we will learn:
Why clarity matters.
The components of a clear agreement including, the give, the get, the full scope, the deadline and the divorce.
Yes, the divorce.
Bonus! Free Worksheets from Ava's book, Your Yoga Business
Downloadable PDFs within the Wisdom School learning platform.
Service Model Assessment Worksheet
Weekly Workflow Worksheet
Visual Identity Assessment Worksheet
Cash Flow Assessment Worksheet
Business Maximization
Worksheet
Ava Taylor
Ava Taylor is an avid yogi and a tenacious, creative entrepreneur. As the founder of YAMA Talent, Ava optimizes yoga businesses through her ability to strategically discern the strengths and opportunities of her clients and through her understanding of each business owner's unique position in the market. She is the go-to strategist for yoga business owners looking to get their businesses to the next level. Known for clarifying both purpose and direction for her clients and for instilling the confidence needed to get there.
Her personal mission is to bring the tools of yoga and wellness to communities of all kinds. Throughout her career Taylor has collaborated with over 1,000 yoga teachers, studio owners, and brands around the globe. She has transformed what was previously a mom-and-pop industry with a professional infrastructure she pioneered for booking, artist management, and consultation. This earned her a remarkable reputation for helping yoga business owners expand and succeed.
Taylor is a sought-out contributor in the media, known for having unparalleled market knowledge, access to key players, and the inside track on the latest in data and trends. She holds a degree in intercultural communication from Pepperdine University. She has held senior roles in marketing, operations, and sales as well as running her own business for well over a decade.
She has been featured in the New York Times and has sat on the board of advisors for the Z Living television network and the Lineage Project. As a Yoga Alliance CEU provider, Ava conducted crisis management during the COVID-19 pandemic and was the lead contributor for the EKA Business Support Services initiative with the Yoga Alliance Foundation. Taylor co-produced the annual yoga garden at the White House during the Obama administration and both of the yoga classes in Central Park with over 10,000 attendees.
Based in New York City, she travels the world doing yoga with her clients and community as often as she can.
100% Satisfaction Guarantee
We know that you'll find this course informative, educational and inspiring.
But we want you to know that even if you don't, Course refund requests submitted within 30 days of the purchase date are fully honored. To request a refund, contact our support team at hello@embodiedphilosophy.com. We promise to have your refund issued within 5 business days.
Register for this 9-Module Course
Master the Big 4
/ $149
$47
Single Payment
Learn what works — and what doesn’t — and apply the insights to your own business and philosophy with the Master the Big 4 course. This is your fast track to creating the business of your dreams.
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